The Selfnation Team

A love for details
makes complex work
unique.

Andreas Guggenbühl, Founder & CEO, Zurich
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Andreas Guggenbühl Founder & CEO, Zurich

Andreas develops the editing techniques and conducts the quality inspection and production. He studied mechanical engineering at the Swiss Federal Institute of Technology in Zurich (ETHZ).

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Michael Berli Founder & CTO, Zurich

Michael is responsible for the IT development and 3D visualisations. He has a degree in computer sciences from the Swiss Federal Institute of Technology in Zurich (ETHZ).

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Sandra Guggenbühl CCO, Berlin

Sandra is the manager and coordinator for fashion developments and corporate identity. She graduated from the University of Basel .

The combination of art of engineering and fashion design are the core of Selfnation. Since our foundation in 2013 our team in Zurich and Berlin, which consists of 15 members, spends every day working to create the best jeans you will ever wear. With development and continuous improvement of our styles and fits combined with the long standing experience of our manufacturers in Switzerland and Germany we can guarantee a perfect fit for your jeans. This allows us to create a personal pair of jeans that you can feel comfortable in.

LENA WAGNER
Customer Support
Valerio Stallone
Marketing
Press
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