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It has been our mission since 2013 to produce custom-tailored trousers in a sustainable and fair manner – our goal having always been to bring about a positive and lasting change within the fashion world. At the beginning it was tough and challenging; establishing a new fashion label with a unique manufacturing concept requires a lot of work. Nevertheless, we grew continually and over the past six years more than 10'000 customers gave us their trust.

Seeing as the market has become increasingly demanding over the past few years, we have decided to cooperate with a major partner. We are extremely proud to declare that we have entered into an exclusive partnership with Tailor Store from Sweden. A company which does not only share our values, but which itself has also been manufacturing bespoke clothes successfully for over 16 years already. We will be able to contribute to the success of Tailor Store with our six years of valuable experience in the production of trousers and we are happy that they have launched products in this category. Due to this partnership, Selfnation will cease production; as of February, the communication regarding new products will therefore completely be taken over by Tailor Store.

Tailor Store besuchen

We would like to thank everyone who has supported us in the past few years. We have drawn a lot of motivation and strength from the positive response to our business idea. Now we find ourselves at a turning point of this exciting journey, which has taken us across rocky roads and along seemingly endless learning curves - our rucksack filled with wonderful memories, many experiences and newly gained strength. You too have been a part of this journey and for that we would like to say a big thank you to you.

All the best